Well, that depends on the type of business you are, the goals you want to achieve and the profile of your customers. Once we know these factors, we can determine which platforms are right for your business. There are a lots of social channels to consider – Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat and SlideShare to name but a few of the most popular ones.
Some are a better fit for B2C channels, and others are better suited for the B2B marketplace. It’s a good idea not to spread yourself too thinly by creating too many social channels at the same time, especially if you don’t have adequate resources to deliver strategies for them all.
When it comes to goal setting, the world is your oyster. Are you looking for extra sales, or for quality leads to fill your sales pipeline? Is your primary purpose to drive high quality traffic to your website or to build a social community? Are you sharing content to improve SEO performance or to build long-term brand awareness?
Gaining good quality followers can be achieved via paid and organic means. It goes without saying that we can create and deliver strategies to grow follower numbers on all your social channels using both of these options. A mix of both approaches tends to deliver the best results. Paid activities to get you up and running with a credible follower volume, and organic to build steadily over a period f of time.
You will also need to create regular content to make sure your social media channels look as if they are alive. There’s nothing worse than a social feed that hasn’t been updated in months. We can create and post content on your behalf if you don’t have the resource to do so internally, and our studio is always on hand to deliver creative assets as and when required.
Maybe one post in five could be a goal-focused call to action. Whilst you want instant sales, your followers want a relationship to be developed first. Trust and respect are the names of the game when it comes to a good social media strategy.
It allows us to monitor conversations which might be of interest to your organisation. This means that we can dial you in quickly and efficiently to a conversation, whenever a hot topic crops up. Once we know what is going on in the marketplace, we can create a tactical plan to reinforce the position of your organisation as a trusted authority in its field.
Influencer marketing is an exciting facet to social media marketing. Influencers are people who are active on social media, and they tend to have a large and loyal following. It’s possible to engage their services to promote your product or service to their followers. Of course, people are cynical, so a badly delivered influencer marketing campaign could hurt your brand, which means it is important to get all the planning and preparation in place before you start.
You can also ask customers to leave a referral or a review on some of your social media channels. Encourage likes, shares and comments. Run a poll. Ask for feedback. There is always the chance you will receive a negative response, but that is ever the risk with social media. Everyone has an opinion, even if it is not an informed one. That’s OK, as long as you respond in an appropriate way – maintain your brand values, and always be positive and professional. It is rarely a good idea to be controversial, so be careful to avoid conflict at all costs.
Social media marketing can be a highly effective way to improve brand awareness, generate leads and increase sales – authenticity is probably the most important thing to bear in mind. If your corporate behaviour is incongruent with your brand strategy, beware the wrath of your followers.
Looking for a social media marketing agency in London? Please get in touch if you would like to find out more about who we are and how we can help. We offer a two-hour marketing consultation without cost or obligation at a venue of your choice to discuss any marketing challenges you are facing.