It just depends upon what is the right strategy for your organisation. Remember, strategy is defined as being the best use of scarce resource – and that normally means money and time. Without these limitations, there would be no need for a strategy.
Here are some areas where PR can play an important role:
These activities can be delivered via various forms of physical and digital activities, such as live events, social media, newswire outreach, market research, influencer marketing and so on.
The most important part of the equation to consider in creating a successful PR strategy is to build an overall communication plan to deliver the desired goals, and this always involves one or more storytelling activities. But – and here is the big ‘but’ – these stories can be tactical in nature, but they still need to be consistent with a company’s strategic brand proposition (SBP) and congruent with its strategic marketing proposition (SMP), of which the SBP is itself an important component part.
Public relations is a powerful medium that can positively raise the corporate profile in the eyes, minds and hearts of your target market, as long as it is congruent with the insights, conclusions and recommendations generated from your strategic marketing proposition. The most important thing to remember is that PR is not a separate entity to marketing. It is a specific marketing medium within the overall marketing mix, whose primary aim is normally associated with raising brand awareness rather than delivering lead generation.
Looking for a PR agency in London? Please get in touch if you would like to find out more about who we are and how we can help. We offer a two-hour marketing consultation without cost or obligation at a venue of your choice to discuss any marketing-related challenges you are facing.