When developing creative concepts for an event, we normally offer up to three different ideas for you to choose from, as we find this approach tends to deliver the best possible results. At the end of the day, design is subjective. By offering different options, you will be able to cherry pick the creative themes, supporting messages and strategic ideas you like best of all. We will then develop the creative concept with your input until we achieve a design style that perfectly suits your needs.
To our mind, event marketing needs to consider three different stages in the process to be as successful as possible – before-the-event, during-the-event, and after-the-event. The event itself is just one small moment in time – and yet, with the right strategy in place, you can build up sustained brand awareness and goodwill, generate high quality leads and develop long-lasting relationships.
So, before the event we need to make sure you have an audience. That’s easy if they all work for you or are your suppliers, but it’s a bit trickier if they are potential customers or corporate clients.
Don’t worry, we are seasoned pros when it comes to getting delegates to turn up. Once we’ve got enough people signed up, we’ll devise and deliver a strategy to keep them interested, so that they are as excited as possible when they turn up for the event.
Here are some examples of the type of event marketing we have delivered for our clients:
An investment in an event is often a significant sum of money. To ensure that it delivers your goals, it is imperative to invest the necessary time and money in the planning process to ensure that the strategic plan and the creative approach deliver the best possible return for your investment.
Looking for event marketing agencies in London? Please get in touch if you would like to find out more about who we are and how we can help. We offer a two-hour marketing consultation without cost or obligation at a venue of your choice to discuss any marketing challenges you are facing.