Corporate videos
Corporate videos are becoming an increasingly popular digital marketing tool used by many organisations to promote their brands and products on websites and social channels.
Video is a great way to showcase your brand – who you are and what you do.
Interviews with customers, case studies, product features and benefits… the list is pretty much endless. More and more businesses are using corporate videos to raise brand awareness and promote campaigns.
Having a video on your homepage can dramatically increase conversion rates too. They instantly capture attention, deliver information efficiently, increase time spent on site and reduce bounce rates. In fact, all the trends suggest that video content is going to grow massively in the next few years, as web martech advances and users become more demanding.
Video indexes well on Google as high value content.
Video will help your site to quickly climb up the search rankings.
We can even add a transcript for extra keyword benefits. And when we help you to create entertaining, engaging and useful content, it will get shared on social media and linked to third party websites, providing additional organic SEO benefits to raise brand awareness, increase site traffic and generate more leads.
The creation process starts with a briefing session, where you get to tell us all about your ambitions.
We’ll find out everything we need to know about your organisation, its products and services, its customer segments and personas, its competitors, its goals, its brand story, and so on. Our strategists and creatives then get stuck into creating a big idea or two or three, and we’ll share these with you visually via storyboards, so you can see exactly how it’s going to work.
We’ll find voiceover artists, actors and source library music or create an original score. We’ll write and edit the script until it meets with your approval. In fact, we arrange everything, including permissions and approvals so you are legally covered from head to toe.
Once we’ve shot the footage or created the animation, you can make as many edits as you like until you are happy to sign it off. We will add subtitles if you want them and – if the video is for public consumption – we’ll add it to your YouTube channel along with a transcript for SEO purposes, if you want us to do so.
Here are some examples of corporate videos we’ve created for our clients…
- An animated movie for Vello, a start-up plumbing service, to explain their business offering to potential customers
- A corporate film for Eva, a start-up healthcare technology company, to showcase the key features and benefits of their exciting app solution to prospective buyers
- An animated video for IFF Research, a market research company, to promote the features and benefits of their business omnibus product
- Social media films for Canon to promote their products and services to consumer audiences across Eastern Europe, the Middle East and Africa
- A series of animated films for Virgin Holidays to create a more interesting visual experience for delegates attending an annual sales conference
- A corporate video for K+N, one of the largest freight distribution companies in the world, to highlight their organisation’s features and benefits to potential customers.
- Animated clips for Braun and Oral-B to create excitement and interest amongst delegates attending sales training events
- Animated videos for DirectTemping to explain how their service worked to both employers and employees
The bottom line…
In today’s video-first world, we’ll make sure you have the assets you need to stand out from the crowd. Whether it’s video content for a social media marketing campaign, a “who we are” film to share on your home page, product showcase clips for your website, case studies for a corporation presentation or a training film for an interactive event, we’ll work with you to create a professional outcome that delivers the goods.
RECENT CORPORATE VIDEO PROJECTS
Braun and Oral-B
Corporate presentations, Corporate videos, Design studio, Event marketing
Video marketing agencies in London
Looking for video marketing agencies in London? Please get in touch if you would like to find out more about who we are and how we can help. We offer a two-hour marketing consultation without cost or obligation at a venue of your choice to discuss any marketing challenges you are facing.
Please call us on 020 3858 7868
Please email stephen@abacusmarketing.co.uk
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