
Corporate videos are becoming an increasingly popular digital marketing tool used by many organisations to promote their brands and products on websites and social channels.
Interviews with customers, case studies, product features and benefits… the list is pretty much endless. More and more businesses are using corporate videos to raise brand awareness and promote campaigns.
Having a video on your homepage can dramatically increase conversion rates too. They instantly capture attention, deliver information efficiently, increase time spent on site and reduce bounce rates. In fact, all the trends suggest that video content is going to grow massively in the next few years, as web martech advances and users become more demanding.
We can even add a transcript for extra keyword benefits. And when we help you to create entertaining, engaging and useful content, it will get shared on social media and linked to third party websites, providing additional organic SEO benefits to raise brand awareness, increase site traffic and generate more leads.
We’ll find out everything we need to know about your organisation, its products and services, its customer segments and personas, its competitors, its goals, its brand story, and so on. Our strategists and creatives then get stuck into creating a big idea or two or three, and we’ll share these with you visually via storyboards, so you can see exactly how it’s going to work.
We’ll find voiceover artists, actors and source library music or create an original score. We’ll write and edit the script until it meets with your approval. In fact, we arrange everything, including permissions and approvals so you are legally covered from head to toe.
Once we’ve shot the footage or created the animation, you can make as many edits as you like until you are happy to sign it off. We will add subtitles if you want them and – if the video is for public consumption – we’ll add it to your YouTube channel along with a transcript for SEO purposes, if you want us to do so.
In today’s video-first world, we’ll make sure you have the assets you need to stand out from the crowd. Whether it’s video content for a social media marketing campaign, a “who we are” film to share on your home page, product showcase clips for your website, case studies for a corporation presentation or a training film for an interactive event, we’ll work with you to create a professional outcome that delivers the goods.
Looking for video marketing agencies in London? Please get in touch if you would like to find out more about who we are and how we can help. We offer a two-hour marketing consultation without cost or obligation at a venue of your choice to discuss any marketing challenges you are facing.
Please call us on 020 3858 7868
Please email stephen@abacusmarketing.co.uk
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