Corporate branding is much more than just have a good-looking logo or well-designed sales collateral and marketing materials.
It’s about having a meaningful vision and actionable values, alongside a host of other important factors that shape the character and personality of your business, which collectively build up an overall picture of your strategic brand proposition. This is the first part of the branding equation you need to sort out.
The second part of the equation is visual – and that’s what we mean by the creative brand proposition. This is the bit that most people think about when talking about corporate branding, but to be truly effective, it needs to be built on a robust strategic brand proposition.