What does the phrase Marketing Strategy actually mean? The term “Marketing Strategy” refers to the process involved in taking your business to market in a time- and cost- effective way: accessing potential consumers, communicating the value of your brand, and driving sales and profits. The word...

The Sustainable Consumer Mintel reports on consumer trends in early 2022 have discovered a growing demand for products that are sustainably made, as well as stronger expectations for brands to take responsibility for their environmental impact. This reflects the increasing strength of environmental concerns in the...

After an absence of some 18 months, dating back to August 2020, it felt appropriate to relaunch our Marketing Matter blog (and our social media feeds) with an explanation. When Covid-19 first flared up in the UK almost two years ago, on 16 March 2020,...

What is a strategic brand proposition? There are two important elements you need to consider if you want to create a successful brand for your business – the strategic side of the equation, otherwise known as your strategic brand proposition, and the visual side of the...

Unsurprisingly, many of the companies we work with – regardless of size or sector – are interested in finding ways to generate high quality sales leads through a strategic approach to their marketing activities. There are of course many ways to achieve this goal. Ultimately,...

Strategic marketing review It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current...

Bowtie marketing London – For many years, the idea of the sales funnel (or sales pipeline) has been accepted as a core principle in formulating successful marketing strategies. But, whilst it is a valuable concept in itself, it fails to cover the full scope and...

Corporate Branding Strategy Corporate branding adds long-term book value and profitability to an organisation. This is because it is the first essential step in the process of creating a credible and professional shop window for its products and services. It can also help to ensure that...

The Entrepreneur website defines a strategic brand proposition as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Which is, of course true, this only tells half the brand story – the visual or creative...