Social media marketing Websites are – for most companies – the primary shop window into their business. The same principle applies whether you’re selling goods and services online via an e-commerce website, or whether your website is a portal to create sales and leads more indirectly. Ultimately,...

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

Content marketing Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos. Content marketing Content marketing assets tend to be added...

Search engine optimisation Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of...

The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the keyword – investing. Most companies sell – either...

So, you’ve got a decent website – it’s on-brand, it’s well designed, it’s optimised for search keywords, it’s full of relevant content, it’s easy to navigate, you’re getting lots of hits, and you’re even receiving some decent sales enquiries. Well done! It’s now time to...

Public Relations (PR Campaigns) - when it goes wrong it can be disastrous, but when it goes right – like really right – it can bring a smile to the glummest of faces and, more importantly, it can create a whole lot of extra business...

I‘d like to go back in time, only about fifteen years or so, and say to someone ‘Yeah, I saw his status update and liked it. Then I poked him and he blocked me’. I’d love to see the expression on that person’s face. Would...

Just about everyone these days is on social media. But being busy tweeting or getting likes doesn’t necessarily mean it’s adding value to your business just ask any digital marketing agency. And just because everyone else is doing it is not enough of an argument...