A general introduction to SEO Our Marketing Matters blogs are primarily aimed at business owners and management teams working for start-up enterprises and ambitious SMEs in and around the London area. However, the same basic principles apply for larger organisations and blue chip companies working across...

Social media marketing Websites are – for most companies – the primary shop window into their business. The same principle applies whether you’re selling goods and services online via an e-commerce website, or whether your website is a portal to create sales and leads more indirectly. Ultimately,...

Strategic marketing review It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current...

Just about everyone these days is on social media. But being busy tweeting or getting likes doesn’t necessarily mean it’s adding value to your business just ask any digital marketing agency. And just because everyone else is doing it is not enough of an argument...