There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

Search engine optimisation Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of...

Last week Google made a surprise announcement outlining a complete restructure, creating a parent company called Alphabet, and dividing its various endeavours into a number of different businesses. How will this affect Google marketing and SEO for your company going forward? It’s too soon to tell,...

Over a month after it was announced, Google has begun the ‘slow’ rollout of the Google Panda 4.2 update. While many SEO experts have said that not much has changed as of yet, it’s thought that the steady changes should start to take effect soon. With the...

Social media marketing has exploded into our lives, both personally and professionally, over the last few years, but there are still many businesses who are wondering exactly what are the benefits of social media marketing are, and whether it’s really worthwhile to invest the time,...

So, you’ve got a decent website – it’s on-brand, it’s well designed, it’s optimised for search keywords, it’s full of relevant content, it’s easy to navigate, you’re getting lots of hits, and you’re even receiving some decent sales enquiries. Well done! It’s now time to...

Public Relations (PR Campaigns) - when it goes wrong it can be disastrous, but when it goes right – like really right – it can bring a smile to the glummest of faces and, more importantly, it can create a whole lot of extra business...

I‘d like to go back in time, only about fifteen years or so, and say to someone ‘Yeah, I saw his status update and liked it. Then I poked him and he blocked me’. I’d love to see the expression on that person’s face. Would...

When we talk about online marketing, we predominantly refer to search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media. The general objective of these activities is to drive traffic to a website and/or to perform an action that leads to a sales conversion, either...