Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any meaningful input into their search engine optimisation strategy. Whilst it is undeniably true that SEO is a technical process to some degree, it’s...

A general introduction to SEO Our Marketing Matters blogs are primarily aimed at business owners and management teams working for start-up enterprises and ambitious SMEs in and around the London area. However, the same basic principles apply for larger organisations and blue chip companies working across...

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

Search engine optimisation Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of...

Over a month after it was announced, Google has begun the ‘slow’ rollout of the Google Panda 4.2 update. While many SEO experts have said that not much has changed as of yet, it’s thought that the steady changes should start to take effect soon. With the...