It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not a different discipline. However, it is a bespoke skill that requires specific expertise, just like any specific marketing medium. PR covers a wide...

Public Relations (PR Campaigns) - when it goes wrong it can be disastrous, but when it goes right – like really right – it can bring a smile to the glummest of faces and, more importantly, it can create a whole lot of extra business...