Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it too. It’s one of the most significant pain points we face as marketers. Collecting so much data that we can’t actually tell...
With the new year fast approaching, it’s time to get ready for 2020. And from a marketing perspective, it always helps to be aware of any trends that are likely to have an impact on how you market your business to prospects and customers. So,...
Why is market research so important? Why is market research so important to the success of most commercial organisations, regardless of their size, maturity, industry sector and so on? In this age of fast-paced technological advancement, with new innovative products popping up all the time, it...
Strategic marketing review It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current...
In our article at the start of the year predicting marketing trends we expected to see during 2018, we made a brief mention of the growing use of artificial intelligence in marketing 2018 and commercial applications for both sales and marketing purposes and their solutions....
There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...
It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing...
Every company has a brand – the company itself is a brand, and it is the brand that has value on the balance sheet – it is the difference accounted for by the term “goodwill” between what a business is worth and what someone is...
As mentioned in one of our previous blog posts (describing some of the major trends to be expected in 2018), eight out of ten marketers believe having a content marketing strategy is key to the constituent of marketing success, yet only three out of ten within...
It’s a natural time of the year to create plans and to take a broader look at the factors that are likely to affect our businesses in the coming year. In this piece, we set out some of the likely marketing trends in 2018 that...