| Abacus Marketing

Wondering whether you should hire a marketing agency? Most of our SME clients come to us a last resort. They have tried to do it themselves several times over a number of years. It’s been a huge effort that’s eaten up a lot of their...

What is content marketing? Content marketing is a strategy that involves the creation and sharing of relevant content, which can include articles and blogs, videos, podcasts or print media across channels such as social media networks, websites and streaming platforms. A successful content marketing strategy...

Are you the owner of a business and looking to promote your online content? Have you heard SEO can drive traffic to your website? Perhaps you are looking for ways to improve your sales pipeline? Are you willing to invest in a long-term strategy to...

It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing...

This blog is specifically intended to help anyone to create a successful social media marketing strategy for their business. If you feel your social media is lacking something, or you’re not even sure where to start, then you’ve come to the right place. In this...

Why influencer marketing? An influencer is any individual (or duo/trio on rare occasions) with a substantial social media following who likes to post content – normally of a specific nature to marketplace or consumer trend – that is intended to inform, educate and inspire their...

End of an era Google's Cookies: what happens when they're gone? Just to be clear, not all cookies are on the way out. First-party cookies that are collected when directly visiting a website will not be affected by changes – these are typically used for helpful...

Growth: The Rise of TikTok The social media platform has grown in popularity exponentially, becoming the first non-Facebook app to reach 3 billion global downloads. Every minute, approximately 167 million TikTok videos are watched. Reports have predicted that the global average monthly active user base might...

Ever wondered how to brief a marketing agency? The purpose of this blog is to help businesses to communicate their needs better, in order to end up with the best possible outcome. As an integrated marketing agency which works with clients of varying levels of marketing...