What is event marketing? Event marketing can encompass a whole host of different types of events – but, in short, event marketing is the promotion of a product or a brand through in-person interactions with your target audience. Trying to successfully navigate the world of event marketing...

Strategic marketing review It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current...

This month’s blog has been written by Lucy Cheesewright, Managing Director at Langstroth. Lucy has developed an international reputation for all aspects of event management and has many years of experience working across a wide range of events. Abacus works in partnership with Langstroth, a professional...