| Abacus Marketing

Wondering whether you should hire a marketing agency? Most of our SME clients come to us a last resort. They have tried to do it themselves several times over a number of years. It’s been a huge effort that’s eaten up a lot of their...

What is content marketing? Content marketing is a strategy that involves the creation and sharing of relevant content, which can include articles and blogs, videos, podcasts or print media across channels such as social media networks, websites and streaming platforms. A successful content marketing strategy...

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

Are you the owner of a business and looking to promote your online content? Have you heard SEO can drive traffic to your website? Perhaps you are looking for ways to improve your sales pipeline? Are you willing to invest in a long-term strategy to...

Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any meaningful input into their search engine optimisation strategy. Whilst it is undeniably true that SEO is a technical process to some degree, it’s...

This blog is specifically intended to help anyone to create a successful social media marketing strategy for their business. If you feel your social media is lacking something, or you’re not even sure where to start, then you’ve come to the right place. In this...

Why influencer marketing? An influencer is any individual (or duo/trio on rare occasions) with a substantial social media following who likes to post content – normally of a specific nature to marketplace or consumer trend – that is intended to inform, educate and inspire their...

End of an era Google's Cookies: what happens when they're gone? Just to be clear, not all cookies are on the way out. First-party cookies that are collected when directly visiting a website will not be affected by changes – these are typically used for helpful...

Growth: The Rise of TikTok The social media platform has grown in popularity exponentially, becoming the first non-Facebook app to reach 3 billion global downloads. Every minute, approximately 167 million TikTok videos are watched. Reports have predicted that the global average monthly active user base might...