| Abacus Marketing

The main benefit of investing in a CRM (Customer Relationship Management) system is that it is likely to lead to increased sales and profits. It provides a framework for accumulating data about customers at every stage in the sales process from prospect to purchaser to...

Marketing automation is vital for any business. If you’re considering growth and expansion, as most organisations are, you need a marketing plan that helps you to grow your bottom line. So, it is imperative to create marketing strategies to attract potential customers. To attract new...