Longing for the “good old days” Nostalgia is becoming a key trend as consumers lean towards fashions, objects and cultures from the past. Of course, the fast-paced nature of contemporary society and consumer culture means that the ‘past’ can mean anything from a few months ago,...

What does the phrase Marketing Strategy actually mean? The term “Marketing Strategy” refers to the process involved in taking your business to market in a time- and cost- effective way: accessing potential consumers, communicating the value of your brand, and driving sales and profits. The word...

End of an era Just to be clear, not all cookies are on the way out. First-party cookies that are collected when directly visiting a website will not be affected by changes – these are typically used for helpful purposes, such as remembering selected preferences. Third-party cookies...

What is it?  The metaverse (which can also be thought of in less dramatic terms as virtual reality or cyberspace) is a rebranded term favoured by entrepreneurs and innovators from the last year or two (notably Mr Zuckerberg, who even renamed the Facebook family as Meta...

So what is corporate branding? It is obvious that all forward-thinking organisations understand the importance of branding, but that does not mean that they necessarily understand what is required to deliver a strong corporate brand. The purpose of this article is to explain what we...

We create different types of marketing plans for a wide variety of clients, from start-up businesses and SMEs (small- and medium-sized enterprises) all the way through to blue chip organisations. Our clients operate within both the private and not-for-profit sectors. They work within a wide...

The Entrepreneur website defines a strategic brand proposition as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Which is, of course true, this only tells half the brand story – the visual or creative...

Corporate branding Every globally-recognised blue chip company (such as Nike, Starbucks, and Virgin) started small. But even when first starting out, they all recognised the importance of corporate branding and the benefits that a clearly-defined corporate brand strategy would bring to the table. This is true,...