| Abacus Marketing

So what is corporate branding? It is obvious that all forward-thinking organisations understand the importance of branding, but that does not mean that they necessarily understand what is required to deliver a strong corporate brand. The purpose of this article is to explain what we...

End of an era Google's Cookies: what happens when they're gone? Just to be clear, not all cookies are on the way out. First-party cookies that are collected when directly visiting a website will not be affected by changes – these are typically used for helpful...

Developments in the metaverse are rapidly gaining momentum and it is predicted to reach revenues of up to $800 billion by 2024. This is undoubtedly aided by the pandemic, which forced us online, as many everyday experiences had to be conducted without leaving our own...

Longing for the “good old days” Consumer nostalgia is becoming a key trend as people lean towards fashions, objects and cultures from the past. Of course, the fast-paced nature of contemporary society and consumer culture means that the ‘past’ can mean anything from a few months...

What does the phrase Marketing Strategy actually mean? The term “Marketing Strategy” refers to the process involved in taking your business to market in a time- and cost- effective way: accessing potential consumers, communicating the value of your brand, and driving sales and profits. The word...

Corporate branding Every globally-recognised blue chip company (such as Nike, Starbucks, and Virgin) started small. But even when first starting out, they all recognised the importance of corporate branding and the benefits that a clearly-defined corporate brand strategy would bring to the table. This is true,...