Strategic marketing review It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current...
Corporate branding Every globally-recognised blue chip company (such as Nike, Starbucks, and Virgin) started small. But even when first starting out, they all recognised the importance of corporate branding and the benefits that a clearly-defined corporate brand strategy would bring to the table. This is true,...
Your brand is everything that your customers see, hear and feel about your business. It’s not just your logo. It’s the quality of your staff, service or products; it’s how your website looks and what’s in your marketing materials – opinions are formed at every...