Savile Row Travel, an independent tour operator, were searching for a creative team to create a new suite of marketing materials to promote their company to prospective customers.
Savile Row Travel, an independent tour operator, were looking for fresh and exciting creative talent to create a suite of marketing materials to promote their company to prospective customers. They searched for a marketing agency London and found Abacus Marketing.
Before we began, we needed to get to know the client, and we did this by following our standard strategic marketing planning process. We held workshops to discuss their business plans and financial goals. We identified the rational and emotional drivers of different customer segments. We looked at competitor websites to find out what we could learn. We established the features and benefits of their products and services.
We were commissioned to deliver a number of design projects. These included the creation of a new logo, the development of new design templates for their website, the design of product brochures and the creation of advertising materials. Our design studio provided creative direction, graphic design, copywriting, retouching, artworking and production management.
In fact, things turned out so well that we were subsequently commissioned to provide a similar service for their sister company, Feel Good Holidays.
“I was very impressed with the quality of the creative work delivered by Abacus, and I enjoyed the planning process too – it made me feel confident they knew what they were doing. They are very easy people to deal with, turned things around quickly, and always bent over backwards to accommodate our needs.””
Savile Row Travel
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