Home Learning College, one of the UK’s largest online training providers, needed to update the look and feel of their training course booklets.
Home Learning College is one of the UK’s largest online training providers. In order to reduce cancellation rates and improve retention levels amongst students, they recognised the need to update the look and feel of their training course booklets. They searched for London marketing firms and found Abacus.
This was a pure design brief, so we let our creatives take the lead from the word go. They created a number of different concepts for the client to consider, and developed the look and feel of their preferred route until it met with the client’s approval. We applied the design to all their training course booklets, so that there was a cohesive visual identity across all training materials, reinforcing the professional credentials of the organisation. We used colour coding and library images to differentiate course literature into different core subjects.
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