Marketing Strategy For Hamptons - Abacus Marketing

Hamptons

Hamptons, a trusted name in the residential property industry, reached out to us for help in creating a marketing strategy to generate sales leads for their local branches. Understanding the nuances of the real estate market, they recognised the need to connect with potential buyers in a meaningful way. With a desire to strengthen their community presence and attract prospective clients, they looked to us to develop personalised marketing strategies that would resonate with their target audience and drive engagement with their local branches.

Hamptons International is a leading residential property company. In an increasingly competitive marketplace, combined with a slowdown in property sales due to political and economic uncertainty, they decided that they needed to provide additional marketing support for their local branches to help them to generate fresh leads to fuel their sales pipelines. The requirement was simple – create cost-effective leaflets that could be posted through letterboxes or handed to branch visitors. They searched for a London marketing firm and found Abacus.

Our marketing team led the planning process, which began as always with a client briefing followed by market research. We brainstormed ideas and generated a number of insights that informed the creative process.

Our studio team took over, developing a suite of concepts that sat within an overarching design template. This allowed local branches to personalise messaging and styling on the front cover to their own specific needs, while ensuring they were always in line with corporate brand guidelines. This had the added benefit of making sure any customers visiting different branches across the UK received a cohesive brand experience. We used a graphical device based on a local theme for each leaflet – such as using the Thames as a design feature for branches located within their Thames Valley region.

The success of our initial marketing efforts was evident, as Hamptons quickly saw a boost in interest and engagement from potential buyers. Recognising the value we brought to their campaign, they asked us to expand our role. We began creating bespoke sales brochures for high-end properties that their local branches were commissioned to sell. Each brochure was tailored to highlight the unique features and luxurious details of these premium homes, ensuring they stood out in a competitive market. Our compelling and visually stunning brochures played a crucial role in attracting affluent buyers and facilitating swift sales, further cementing our partnership with Hamptons.

Hamptons

“Abacus is a highly professional marketing company, and I have always been impressed with their strategic process, creative flair and overall attitude – they are hardworking, skilled, and a pleasure to work with. I have no hesitation in recommending them.”

Sadie King
Sales Manager
Hamptons International

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Design studio

London marketing firm

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