Delicious Interiors

Delicious Interiors, an online retailer, wanted to prepare their business for sale. We were appointed to develop their corporate branding and build a website.

Delicious Interiors is an online retailer specialising in the high-end designer furniture marketplace, with a particular focus on bar stools, dining room tables and chairs. The client’s plan was to increase sales to attract investors. They searched for marketing firms in London and found Abacus. We were commissioned to create fresh corporate branding and build an ecommerce website.

We read their business plan and reviewed the marketplace. We held a brainstorm to find out more about their products and customers, so that we knew how to create content for the website that would appeal to different audience profiles. One of the keys to the success of this project was an attractive value proposition, based on transparent price matching, inclusive delivery and a quibble-free returns policy, which built customer trust in this ambitious enterprise.

We created contemporary corporate branding and built a cost-effective ecommerce website. Our design studio provided various support services, including graphic design, photography and copywriting, and our digital team optimised onsite SEO. We provided a full web maintenance package including web hosting, web management, training and support.

Delicious Interiors brand strategy

“I was very impressed by Abacus. I was really pleased with the quality of the corporate branding and the website. Couldn’t be happier.”

David Grey
Managing Director
Delicious Interiors

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