Bloomberg wanted to attract energy professionals to an annual summit, and we were asked to promote their event. Delegate sign-up targets were met within a month.
Bloomberg is a research organisation and Bloomberg NEF is a sub-division that helps energy professionals to create business growth opportunities within the new energy industry, with a focus on the use of environmentally-friendly and sustainable sources of energy. They were looking for marketing agencies London to help them promote an annual event in order to achieve their challenging delegate sign-up targets as quickly as possible. They found Abacus and appointed us after a two-hour chemistry meeting.
The project involved working in close partnership with the event marketing team at BNEF, and the first job was to build a website for the summit with a fairly complex range of functional needs in a short space of time. Our creative team visualised an event identity and overarching theme in line with Bloomberg’s brand guidelines, and our web design team built a website that was fit for purpose. We provided face-to-face training, training guides and videos as part of our overall support package to make sure that the client could add, edit and delete content on the website themselves without needing us to help out.
We also developed marketing materials to support the event, including a sponsorship brochure, partner prospectus, summit overview and event programme. Our design studio provided various support services, including copywriting, image search, graphic design, retouching and artwork. All of the materials we created were hosted on the event website, and emails were sent out to a client-supplied database of potential delegates to encourage sign up. We created banner ads to promote the summit on various partner websites.
“Working with Abacus was a relly enjoyable experience. Their creativity and professionalism were outstanding, and the results were excellent. They proved themselves to be an invaluable extension to our internal event marketing team. I can’t recommend them highly enough.”
Vince Russell
Head of Knowledge Management
Bloomberg NEF
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