AXA Insurance

AXA were looking for a marketing agency to create professional tender presentation documents for their sales teams. Our work helped them to win several high-value pitches.

AXA is one of the largest insurance businesses in the world – their UK team wanted to work with a marketing partner who could deliver a cost-effective, high quality and responsive marketing solution. They searched for a marketing agency London and found Abacus. We met up to discuss their requirements and explain how we could help, and were brought on board as a preferred supplier.

We were initially appointed to create professional tender documents for their sales teams, often working under great time pressure to hit tight deadlines – our work helped them to win a number of high-value new business pitches.

We were subsequently commissioned to provide ongoing marketing services. We were asked to deliver strategic plans and creative concepts for a direct marketing campaign, the objective of which was to increase sales of a new taxi insurance product they had recently launched. Research for this project included a series of focus groups with the target market to find out what made them tick.

Apart from this, we provided tactical marketing support too – HTML templates for email marketing campaigns, event invitations, leaflets and so on. Over a number of years, we developed a close and successful partnership with their marketing team.

AXA Insurance

“They are great fun to work with. Highly efficient and personal, always responsive to my needs. They were available at the end of the phone whenever I called, and they never once turned down any of my requests – regardless of how tight the deadline or how small the budget. Very reliable and down to earth. I would not hesitate to recommend them.””

Alison Barlow
Senior Marketing Manager
AXA Insurance

Marketing agency London

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