Aperio Intelligence

Aperio Intelligence, a financial services investigation consultancy, asked us to create fresh corporate branding and build a website to launch their exciting new start-up enterprise.

Aperio Intelligence – an ambitious start-up enterprise delivering corporate financial investigation services – were looking for a marketing agency in London to create their corporate branding and build a user-friendly website that delivered a favourable first impression to prospective customers.

We were subsequently commissioned to produce all their sales and marketing collateral. Once this had been delivered, they then asked us to create and deliver an integrated digital marketing strategy that included search engine optimisation (SEO), email marketing, content marketing and social media marketing.

The first stage in the process was to deep-dive into their business. We read their business plan and reviewed their marketplace to find out what their competitors were doing. Our creative team developed brand concepts, and the chosen design was developed in close collaboration with the client. We created a smart new corporate website and provided a training support package until they were fully up and running. Our tech team developed a bespoke online tool that allowed the client to provide regular updates on the financial, economic and political situation in different countries around the world – thereby positioning Aperio as an authority in their field. We provided an ongoing web maintenance service to make sure the website was always up-to-date, backed up and secure.

Marketing communications included a brochure, folder, training presentation, stationery, newsletter and report templates. We created brand guidelines to ensure a consistent look and feel across all sales collateral. Our design studio provided creative support, included graphic design, artwork and copyediting.

The monthly newsletter was hosted on their website in PDF format to provide additional SEO benefit, and also so we could promote it via social media, and we also emailed it out to clients and prospects via MailChimp, achieving extremely high open and clickthrough rates.

We provided search engine optimisation (SEO) support, achieving first page status on Google for several important keywords within the first six to nine months. We also delivered social media marketing to promote their position as thought leaders within the industry, grow follower numbers, connect with industry journalists, promote content hosted on the website and gain SEO benefits.

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