It’s a natural time of the year to create plans and to take a broader look at the factors that are likely to...

Bowtie marketing London – For many years, the idea of the sales funnel (or sales pipeline) has been accepted as a core principle...

We often get asked, “What is customer segmentation….?” alongside the follow-up question, “… and why do we need it?”. Well, the key to successful...

Marketing automation is vital for any business. If you’re considering growth and expansion, as most organisations are, you need a marketing plan that...

How to create a Social Media Marketing Strategy There are very few organisations that would not benefit from being active in social media marketing...