What is PR, and how does it fit into the marketing mix?
It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not...
15 June, 2020 / 0 Comments
Search Engine Optimisation (SEO): 2020 Update
Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any...
13 May, 2020 / 0 Comments
How to make the most out of your data for marketing purposes
Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it...
16 April, 2020 / 0 Comments
How to Brief a Marketing Agency
How to Brief a Marketing Agency The purpose of this blog is to help businesses to brief their marketing agency better, in order to...
09 March, 2020 / 0 Comments
Marketing support for blue-chip global corporates
Are you looking for a marketing agency as passionate as you? At Abacus Marketing, we pride ourselves on providing a professional, transparent and high...
14 February, 2020 / 0 Comments
January – the perfect time for a marketing review…
Marketing Review The New Year has well and duly arrived, and it’s time to get back to work. It’s quite understandable to want to...
13 January, 2020 / 0 Comments
Top Digital Marketing Trends 2020
With the new year fast approaching, it’s time to get ready for 2020. And from a marketing perspective, it always helps to be...
12 December, 2019 / 0 Comments
Creating an effective PR strategy
Introduction What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from...
15 November, 2019 / 0 Comments
An introduction to event marketing
What is event marketing? Event marketing can encompass a whole host of different types of events – but, in short, event marketing is the...
24 October, 2019 / 0 Comments