What is SEO, and how does it work?
What is SEO, and how does it work? Are you the owner of a business and looking to promote your online content? Have you...
26 May, 2022
Consumer Trends 2022: Sustainability
The Sustainable Consumer Mintel reports on consumer trends in early 2022 have discovered a growing demand for products that are sustainably made, as well...
04 May, 2022
How Do I Create A Successful Social Media Marketing Strategy?
This blog is specifically intended to help anyone to create a successful social media marketing strategy for their business. If you feel your...
21 April, 2022
Understanding Consumers, And How To Get Their Attention
Why Disruptive Marketing? Did you know that we are exposed to as many as 10,000 brand messages a day?! As you can imagine, this...
07 April, 2022
Micro Influencers: Why Less Is More
Why influencer marketing? An influencer is any individual (or duo/trio on rare occasions) with a substantial social media following who likes to post...
01 April, 2022
Google’s Cookies: What Happens When They’re Gone?
End of an era Just to be clear, not all cookies are on the way out. First-party cookies that are collected when directly visiting...
24 March, 2022
The Rise of TikTok
Growth The social media platform has grown in popularity exponentially, becoming the first non-Facebook app to reach 3 billion global downloads. Every minute, approximately...
16 March, 2022
Connecting through the Metaverse
What is it? The metaverse (which can also be thought of in less dramatic terms as virtual reality or cyberspace) is a rebranded term...
09 March, 2022
Abacus – our strategic marketing planning process in action…
After an absence of some 18 months, dating back to August 2020, it felt appropriate to relaunch our Marketing Matter blog (and our...
02 March, 2022