Marketing matters - Abacus Marketing

Connect with your audience. As we approach the end of 2023, it's hard to ignore the challenges we've faced throughout the year. From...

Bowtie marketing London – For many years, the idea of the sales funnel (or sales pipeline) has been accepted as a core principle...

We often get asked, “What is customer segmentation….?” alongside the follow-up question, “… and why do we need it?”. Well, the key to successful...

Introduction What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from...

Marketing automation is vital for any business. If you’re considering growth and expansion, as most organisations are, you need a marketing plan that...