How to create a successful brand for your business
What is a strategic brand proposition? There are two important elements you need to consider if you want to create a successful brand for...
What is a strategic brand proposition? There are two important elements you need to consider if you want to create a successful brand for...
It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not...
Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any...
Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it...
How to Brief a Marketing Agency The purpose of this blog is to help businesses to brief their marketing agency better, in order to...
Are you looking for a marketing agency as passionate as you? At Abacus Marketing, we pride ourselves on providing a professional, transparent and high...
Marketing Review The New Year has well and duly arrived, and it’s time to get back to work. It’s quite understandable to want to...
With the new year fast approaching, it’s time to get ready for 2020. And from a marketing perspective, it always helps to be...
Introduction What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from...