How to create a successful brand for your business

What is a strategic brand proposition? There are two important elements you need to consider if you want to create a successful brand for...

10 August, 2020

What is PR, and how does it fit into the marketing mix?

It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not...

15 June, 2020

How to make the most out of your data for marketing purposes

Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it...

16 April, 2020

How to Brief a Marketing Agency

How to Brief a Marketing Agency The purpose of this blog is to help businesses to brief their marketing agency better, in order to...

09 March, 2020

Marketing support for blue-chip global corporates

Are you looking for a marketing agency as passionate as you? At Abacus Marketing, we pride ourselves on providing a professional, transparent and high...

14 February, 2020

January – the perfect time for a marketing review…

Marketing Review The New Year has well and duly arrived, and it’s time to get back to work. It’s quite understandable to want to...

13 January, 2020

Top Digital Marketing Trends 2020

With the new year fast approaching, it’s time to get ready for 2020. And from a marketing perspective, it always helps to be...

12 December, 2019

Creating an effective PR strategy

Introduction What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from...

15 November, 2019