Social media marketing Websites are – for most companies – the primary shop window into their business. The same principle applies whether you’re selling goods and services online via an e-commerce website, or whether your website is a portal to create sales and leads more indirectly. Ultimately,...

Take your business to the next level in 2019 with a fab new marketing plan New year, new plan. It’s the ideal time to use insights and learnings gleaned from last year’s sales and marketing activities to redefine your marketing planning for the year ahead....

Abacus is an integrated marketing agency in London – we work with a diverse range of clients, including blue-chip corporates such as Canon, Kuehne + Nagel and Bloomberg, as well as with lots of start-up enterprises and SMEs (small to medium-sized businesses). The needs of...

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure...

It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business, resulting in a great deal of time and money...

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing...

Every company has a brand – the company itself is a brand, and it is the brand that has value on the balance sheet – it is the difference accounted for by the term “goodwill” between what a business is worth and what someone is...

In this article, we will be looking at GDPR from the perspective of how it will impact upon your marketing strategy and therefore, what does GDPR mean for marketing in 2018? The bottom line is that – as long as you are using data that...