This blog is specifically intended to help anyone to create a successful social media marketing strategy for their business. If you feel your social media is lacking something, or you’re not even sure where to start, then you’ve come to the right place. In this...

Why influencer marketing? An influencer is any individual (or duo/trio on rare occasions) with a substantial social media following who likes to post content – normally of a specific nature to marketplace or consumer trend – that is intended to inform, educate and inspire their...

Growth The social media platform has grown in popularity exponentially, becoming the first non-Facebook app to reach 3 billion global downloads. Every minute, approximately 167 million TikTok videos are watched. Reports have predicted that the global average monthly active user base might surpass 1.5 billion in...

Social media marketing Websites are – for most companies – the primary shop window into their business. The same principle applies whether you’re selling goods and services online via an e-commerce website, or whether your website is a portal to create sales and leads more indirectly. Ultimately,...

Take your business to the next level in 2019 with a fab new marketing plan New year, new plan. It’s the ideal time to use insights and learnings gleaned from last year’s sales and marketing activities to redefine your marketing planning for the year ahead....

Abacus is an integrated marketing agency in London – we work with a diverse range of clients, including blue-chip corporates such as Canon, Kuehne + Nagel and Bloomberg, as well as with lots of start-up enterprises and SMEs (small to medium-sized businesses). The needs of...

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure...

It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business, resulting in a great deal of time and money...

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing...