Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any meaningful input into their search engine optimisation strategy. Whilst it is undeniably true that SEO is a technical process to some degree, it’s...

A general introduction to SEO Our Marketing Matters blogs are primarily aimed at business owners and management teams working for start-up enterprises and ambitious SMEs in and around the London area. However, the same basic principles apply for larger organisations and blue chip companies working across...

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure...

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

How to create a Social Media Marketing Strategy There are very few organisations that would not benefit from being active in social media marketing strategy – and that includes start-ups and SMEs (small and medium-sized enterprises), to whom this article is predominantly aimed. There is no...

Content marketing Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos. Content marketing Content marketing assets tend to be added...

Search engine optimisation Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of...

Last week Google made a surprise announcement outlining a complete restructure, creating a parent company called Alphabet, and dividing its various endeavours into a number of different businesses. How will this affect Google marketing and SEO for your company going forward? It’s too soon to tell,...

Over a month after it was announced, Google has begun the ‘slow’ rollout of the Google Panda 4.2 update. While many SEO experts have said that not much has changed as of yet, it’s thought that the steady changes should start to take effect soon. With the...

The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the keyword – investing. Most companies sell – either...