PR | Abacus Marketing

It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not a different discipline. However, it is a bespoke skill that requires specific expertise, just like any specific marketing medium. PR covers a wide...

Introduction What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from prospects and customers, to shareholders and corporate partners, to journalists, influencers, bloggers, vloggers and of course the general public. PR is so...