As mentioned in one of our previous blog posts (describing some of the major trends to be expected in 2018), eight out of ten marketers believe having a content marketing strategy is key to the constituent of marketing success, yet only three out of ten within...

It’s a natural time of the year to create plans and to take a broader look at the factors that are likely to affect our businesses in the coming year. In this piece, we set out some of the likely marketing trends in 2018 that...

Bowtie marketing London – For many years, the idea of the sales funnel (or sales pipeline) has been accepted as a core principle in formulating successful marketing strategies. But, whilst it is a valuable concept in itself, it fails to cover the full scope and...

We often get asked, “What is customer segmentation….?” alongside the follow-up question, “… and why do we need it?”. Well, the key to successful marketing lies in understanding who your customers are and what makes them tick. It sounds obvious, but it is worth stating that...

How to create a Social Media Marketing Strategy There are very few organisations that would not benefit from being active in social media marketing strategy – and that includes start-ups and SMEs (small and medium-sized enterprises), to whom this article is predominantly aimed. There is no...