What is a strategic brand proposition? There are two important elements you need to consider if you want to create a successful brand for your business – the strategic side of the equation, otherwise known as your strategic brand proposition, and the visual side of the...

It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not a different discipline. However, it is a bespoke skill that requires specific expertise, just like any specific marketing medium. PR covers a wide...

Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it too. It’s one of the most significant pain points we face as marketers. Collecting so much data that we can’t actually tell...

Marketing Review The New Year has well and duly arrived, and it’s time to get back to work. It’s quite understandable to want to throw oneself straight back into the deep end – especially if you have taken a fair amount of time out (quite rightly!)...

What is event marketing? Event marketing can encompass a whole host of different types of events – but, in short, event marketing is the promotion of a product or a brand through in-person interactions with your target audience. Trying to successfully navigate the world of event marketing...

Why is market research so important? Why is market research so important to the success of most commercial organisations, regardless of their size, maturity, industry sector and so on? In this age of fast-paced technological advancement, with new innovative products popping up all the time, it...

Providing a virtual sales support service As the senior marketing consultant at Abacus Marketing, it is my job to review and respond to all enquiries from prospective clients, regardless of scale and scope. This is no small task, as we tend to receive at least one...

A general introduction to SEO Our Marketing Matters blogs are primarily aimed at business owners and management teams working for start-up enterprises and ambitious SMEs in and around the London area. However, the same basic principles apply for larger organisations and blue chip companies working across...

Unsurprisingly, many of the companies we work with – regardless of size or sector – are interested in finding ways to generate high quality sales leads through a strategic approach to their marketing activities. There are of course many ways to achieve this goal. Ultimately,...

The aim of this article is to explain the process one needs to follow to create a successful website for your business. That means that it needs to achieve the goals outlined in your marketing plan and that it needs to be synergistic with your...