Longing for the “good old days” Nostalgia is becoming a key trend as consumers lean towards fashions, objects and cultures from the past. Of course, the fast-paced nature of contemporary society and consumer culture means that the ‘past’ can mean anything from a few months ago,...

What does the phrase Marketing Strategy actually mean? The term “Marketing Strategy” refers to the process involved in taking your business to market in a time- and cost- effective way: accessing potential consumers, communicating the value of your brand, and driving sales and profits. The word...

What is SEO, and how does it work? Are you the owner of a business and looking to promote your online content? Have you heard SEO can drive traffic to your website? Perhaps you are looking for ways to improve your sales pipeline? Are you willing...

The Sustainable Consumer Mintel reports on consumer trends in early 2022 have discovered a growing demand for products that are sustainably made, as well as stronger expectations for brands to take responsibility for their environmental impact. This reflects the increasing strength of environmental concerns in the...

This blog is specifically intended to help anyone to create a successful social media marketing strategy for their business. If you feel your social media is lacking something, or you’re not even sure where to start, then you’ve come to the right place. In this...

Why Disruptive Marketing? Did you know that we are exposed to as many as 10,000 brand messages a day?! As you can imagine, this is a little overwhelming for our primitive brains, so we use a tactic to subconsciously screen out pretty much all of it....

Why influencer marketing? An influencer is any individual (or duo/trio on rare occasions) with a substantial social media following who likes to post content – normally of a specific nature to marketplace or consumer trend – that is intended to inform, educate and inspire their...

End of an era Just to be clear, not all cookies are on the way out. First-party cookies that are collected when directly visiting a website will not be affected by changes – these are typically used for helpful purposes, such as remembering selected preferences. Third-party cookies...

Growth The social media platform has grown in popularity exponentially, becoming the first non-Facebook app to reach 3 billion global downloads. Every minute, approximately 167 million TikTok videos are watched. Reports have predicted that the global average monthly active user base might surpass 1.5 billion in...

After an absence of some 18 months, dating back to August 2020, it felt appropriate to relaunch our Marketing Matter blog (and our social media feeds) with an explanation. When Covid-19 first flared up in the UK almost two years ago, on 16 March 2020,...