Your brand is everything that your customers see, hear and feel about your business. It’s not just your logo. It’s the quality of your staff, service or products; it’s how your website looks and what’s in your marketing materials – opinions are formed at every...

We have recently assisted one of our clients with registering a trademark for their company. We acted as the representative for our client in achieving trademark registration and we now offer this service of 'register a trademark' to existing and new clients as part of...

It almost goes without saying that it is inconceivable to think of any business that would not benefit from having a better website design – one that helps to fulfil its key objectives, which for most companies is to create sufficient awareness and interest in...

When people talk about recognition and reward programmes, they normally think they involve sending top performing sales people to a VIP location to rub shoulders with senior management. These types of rewards do have their place, of course. But there is so much more finesse...

When we talk about online marketing, we predominantly refer to search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media. The general objective of these activities is to drive traffic to a website and/or to perform an action that leads to a sales conversion, either...