It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not a different discipline. However, it is a bespoke skill that requires specific expertise, just like any specific marketing medium. PR covers a wide...

Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any meaningful input into their search engine optimisation strategy. Whilst it is undeniably true that SEO is a technical process to some degree, it’s...

Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it too. It’s one of the most significant pain points we face as marketers. Collecting so much data that we can’t actually tell...

How to Brief a Marketing Agency The purpose of this blog is to help businesses to brief their marketing agency better, in order to end up with the best possible outcome. As an integrated marketing agency which works with clients of varying levels of marketing knowhow, the...

Are you looking for a marketing agency as passionate as you? At Abacus Marketing, we pride ourselves on providing a professional, transparent and high quality service to companies of every size. Not only do we work with lots of ambitious SMEs and start-up enterprises, but we...

With the new year fast approaching, it’s time to get ready for 2020. And from a marketing perspective, it always helps to be aware of any trends that are likely to have an impact on how you market your business to prospects and customers. So,...

This month’s blog has been written by Lucy Cheesewright, Managing Director at Langstroth. Lucy has developed an international reputation for all aspects of event management and has many years of experience working across a wide range of events. Abacus works in partnership with Langstroth, a professional...

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure...

It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business, resulting in a great deal of time and money...

In our article at the start of the year predicting marketing trends we expected to see during 2018, we made a brief mention of the growing use of artificial intelligence in marketing 2018 and commercial applications for both sales and marketing purposes and their solutions....