Digital Marketing | Abacus Marketing

Bowtie marketing London – For many years, the idea of the sales funnel (or sales pipeline) has been accepted as a core principle in formulating successful marketing strategies. But, whilst it is a valuable concept in itself, it fails to cover the full scope and...

Content marketing Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos. What is content marketing? Content marketing assets tend to...

This month’s blog has been written by Lucy Cheesewright, Managing Director at Langstroth. Lucy has developed an international reputation for all aspects of event management and has many years of experience working across a wide range of events. Abacus works in partnership with Langstroth, a professional...

The Evolution of Online Interaction As we reflect on World Mental Health Day (10 October), it's important to recognise the impact of social media on our wellbeing. As outlined by insights from Canvas8, people are reassessing the worth of conventional social media platforms, leading to a...

Although there have been rumours about the decline in the enduring power of influencers, the latest data from Canvas8 tells a different story. Brands aren't just continuing their partnerships with influencers; they are experiencing impressive results. A recent study from CreatorIQ has further highlighted this trend,...

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure...

How to create a Social Media Marketing Strategy for SMEs There are very few organisations that would not benefit from being active in social media marketing strategy – and that includes start-ups and SMEs (small and medium-sized enterprises), to whom this article is predominantly aimed. There...

Need some tips for finding the right marketing agency? It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business,...

What is content marketing? Content marketing is a strategy that involves the creation and sharing of relevant content, which can include articles and blogs, videos, podcasts or print media across channels such as social media networks, websites and streaming platforms. A successful content marketing strategy...