What is content marketing? Content marketing is a strategy that involves the creation and sharing of relevant content, which can include articles and blogs, videos, podcasts or print media across channels such as social media networks, websites and streaming platforms. A successful content marketing strategy...
What is SEO, and how does it work? Are you the owner of a business and looking to promote your online content? Have you heard SEO can drive traffic to your website? Perhaps you are looking for ways to improve your sales pipeline? Are you willing...
This blog is specifically intended to help anyone to create a successful social media marketing strategy for their business. If you feel your social media is lacking something, or you’re not even sure where to start, then you’ve come to the right place. In this...
Why Disruptive Marketing? Did you know that we are exposed to as many as 10,000 brand messages a day?! As you can imagine, this is a little overwhelming for our primitive brains, so we use a tactic to subconsciously screen out pretty much all of it....
What is it? The metaverse (which can also be thought of in less dramatic terms as virtual reality or cyberspace) is a rebranded term favoured by entrepreneurs and innovators from the last year or two (notably Mr Zuckerberg, who even renamed the Facebook family as Meta...
It’s fair to say that marketing terms are often misunderstood. Just to be clear, PR is a subset of marketing. It is not a different discipline. However, it is a bespoke skill that requires specific expertise, just like any specific marketing medium. PR covers a wide...
Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any meaningful input into their search engine optimisation strategy. Whilst it is undeniably true that SEO is a technical process to some degree, it’s...
Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it too. It’s one of the most significant pain points we face as marketers. Collecting so much data that we can’t actually tell...
How to Brief a Marketing Agency The purpose of this blog is to help businesses to brief their marketing agency better, in order to end up with the best possible outcome. As an integrated marketing agency which works with clients of varying levels of marketing knowhow, the...
Are you looking for a marketing agency as passionate as you? At Abacus Marketing, we pride ourselves on providing a professional, transparent and high quality service to companies of every size. Not only do we work with lots of ambitious SMEs and start-up enterprises, but we...