End of an era Just to be clear, not all cookies are on the way out. First-party cookies that are collected when directly visiting a website will not be affected by changes – these are typically used for helpful purposes, such as remembering selected preferences. Third-party cookies...
Some digital marketing agencies will tell you that SEO planning is primarily a technical activity, inferring that clients are unable to provide any meaningful input into their search engine optimisation strategy. Whilst it is undeniably true that SEO is a technical process to some degree, it’s...
Data is useless without insight. There, we said it. As blunt as that. But we know it, and deep down you know it too. It’s one of the most significant pain points we face as marketers. Collecting so much data that we can’t actually tell...
How to Brief a Marketing Agency The purpose of this blog is to help businesses to brief their marketing agency better, in order to end up with the best possible outcome. As an integrated marketing agency which works with clients of varying levels of marketing knowhow, the...
Are you looking for a marketing agency as passionate as you? At Abacus Marketing, we pride ourselves on providing a professional, transparent and high quality service to companies of every size. Not only do we work with lots of ambitious SMEs and start-up enterprises, but we...
This month’s blog has been written by Lucy Cheesewright, Managing Director at Langstroth. Lucy has developed an international reputation for all aspects of event management and has many years of experience working across a wide range of events. Abacus works in partnership with Langstroth, a professional...
So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure...
How to create a Social Media Marketing Strategy There are very few organisations that would not benefit from being active in social media marketing strategy – and that includes start-ups and SMEs (small and medium-sized enterprises), to whom this article is predominantly aimed. There is no...