Corporate Branding | Abacus Marketing

This month’s blog has been written by Lucy Cheesewright, Managing Director at Langstroth. Lucy has developed an international reputation for all aspects of event management and has many years of experience working across a wide range of events. Abacus works in partnership with Langstroth, a professional...

Not sure where to start with crafting a strategic brand proposition and captivating, creative branding? Discover the key steps you need to take to create a successful brand for your business. And why it's so important to get it right...

In our article at the start of the year predicting marketing trends we expected to see during 2018, we made a brief mention of the growing use of artificial intelligence in marketing 2018 and commercial applications for both sales and marketing purposes and their solutions....

Corporate Branding Strategy Corporate branding adds long-term book value and profitability to an organisation. This is because it is the first essential step in the process of creating a credible and professional shop window for its products and services. It can also help to ensure that...

It’s fair to say that marketing terms are often misunderstood. So, what is PR and how does it differ? To be clear, PR is a subset of marketing. It is not a different discipline. However, it is a bespoke skill that requires specific expertise, just like...

So what is corporate branding? It is obvious that all forward-thinking organisations understand the importance of branding, but that does not mean that they necessarily understand what is required to deliver a strong corporate brand. The purpose of this article is to explain what we...

Are you looking for a marketing agency as passionate as you? At Abacus Marketing, we pride ourselves on providing a professional, transparent and high quality service to companies of every size. Not only do we work with lots of ambitious SMEs and start-up enterprises, but we...

Corporate branding Every globally-recognised blue chip company (such as Nike, Starbucks, and Virgin) started small. But even when first starting out, they all recognised the importance of corporate branding and the benefits that a clearly-defined corporate brand strategy would bring to the table. This is true,...