Content Marketing | Abacus Marketing

Bowtie marketing London – For many years, the idea of the sales funnel (or sales pipeline) has been accepted as a core principle in formulating successful marketing strategies. But, whilst it is a valuable concept in itself, it fails to cover the full scope and...

Content marketing Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos. What is content marketing? Content marketing assets tend to...

How to create a Social Media Marketing Strategy for SMEs There are very few organisations that would not benefit from being active in social media marketing strategy – and that includes start-ups and SMEs (small and medium-sized enterprises), to whom this article is predominantly aimed. There...

Need some tips for finding the right marketing agency? It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business,...

What is content marketing? Content marketing is a strategy that involves the creation and sharing of relevant content, which can include articles and blogs, videos, podcasts or print media across channels such as social media networks, websites and streaming platforms. A successful content marketing strategy...

In our article at the start of the year predicting marketing trends we expected to see during 2018, we made a brief mention of the growing use of artificial intelligence in marketing 2018 and commercial applications for both sales and marketing purposes and their solutions....

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver...

It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing...

Every company has a brand – the company itself is a brand, and it is the brand that has value on the balance sheet – it is the difference accounted for by the term “goodwill” between what a business is worth and what someone is...

ChatGPT is a remarkable language model that has revolutionised online communication, representing a significant breakthrough in artificial intelligence and natural language processing. Its potential to transform our interactions with technology is immense. By using ChatGPT, businesses can benefit from increased efficiency and greater personalisation –...