What does the phrase Marketing Strategy actually mean? The term “Marketing Strategy” refers to the process involved in taking your business to market in a time- and cost- effective way: accessing potential consumers, communicating the value of your brand, and driving sales and profits. The word...

The Sustainable Consumer Mintel reports on consumer trends in early 2022 have discovered a growing demand for products that are sustainably made, as well as stronger expectations for brands to take responsibility for their environmental impact. This reflects the increasing strength of environmental concerns in the...

Why Disruptive Marketing? Did you know that we are exposed to as many as 10,000 brand messages a day?! As you can imagine, this is a little overwhelming for our primitive brains, so we use a tactic to subconsciously screen out pretty much all of it....

Growth The social media platform has grown in popularity exponentially, becoming the first non-Facebook app to reach 3 billion global downloads. Every minute, approximately 167 million TikTok videos are watched. Reports have predicted that the global average monthly active user base might surpass 1.5 billion in...

What is it?  The metaverse (which can also be thought of in less dramatic terms as virtual reality or cyberspace) is a rebranded term favoured by entrepreneurs and innovators from the last year or two (notably Mr Zuckerberg, who even renamed the Facebook family as Meta...