Brand Strategy | Abacus Marketing

The main benefit of investing in a CRM (Customer Relationship Management) system is that it is likely to lead to increased sales and profits. It provides a framework for accumulating data about customers at every stage in the sales process from prospect to purchaser to...

Growth: The Rise of TikTok The social media platform has grown in popularity exponentially, becoming the first non-Facebook app to reach 3 billion global downloads. Every minute, approximately 167 million TikTok videos are watched. Reports have predicted that the global average monthly active user base might...

Developments in the metaverse are rapidly gaining momentum and it is predicted to reach revenues of up to $800 billion by 2024. This is undoubtedly aided by the pandemic, which forced us online, as many everyday experiences had to be conducted without leaving our own...

What does the phrase Marketing Strategy actually mean? The term “Marketing Strategy” refers to the process involved in taking your business to market in a time- and cost- effective way: accessing potential consumers, communicating the value of your brand, and driving sales and profits. The word...

The Sustainable Consumer Mintel reports on consumer trends in early 2022 have discovered a growing demand for products that are sustainably made, as well as stronger expectations for brands to take responsibility for their environmental impact. This reflects the increasing strength of environmental concerns in the...