Abacus Marketing - Blog

Connect with your audience. As we approach the end of 2023, it's hard to ignore the challenges we've faced throughout the year. From record-breaking heatwaves and devastating floods to increasing inflation and growing divisions in society, it's been a year filled with uncertainties and fears....

Time for a marketing review? The New Year has well and duly arrived, and it’s time to get back to work. It’s quite understandable to want to throw oneself straight back into the deep end – especially if you have taken a fair amount of time...

The main benefit of investing in a CRM (Customer Relationship Management) system is that it is likely to lead to increased sales and profits. It provides a framework for accumulating data about customers at every stage in the sales process from prospect to purchaser to...

Bowtie marketing London – For many years, the idea of the sales funnel (or sales pipeline) has been accepted as a core principle in formulating successful marketing strategies. But, whilst it is a valuable concept in itself, it fails to cover the full scope and...

We often get asked, “What is customer segmentation….?” alongside the follow-up question, “… and why do we need it?”. Well, the key to successful marketing lies in understanding who your customers are and what makes them tick. It sounds obvious, but it is worth stating that...

Abacus is an integrated marketing agency in London – we work with a diverse range of clients, including blue-chip corporates such as Canon, Kuehne + Nagel and Bloomberg, as well as with lots of start-up enterprises and SMEs (small to medium-sized businesses). The needs of...

Introduction What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from prospects and customers, to shareholders and corporate partners, to journalists, influencers, bloggers, vloggers and of course the general public. PR is so...

Marketing automation is vital for any business. If you’re considering growth and expansion, as most organisations are, you need a marketing plan that helps you to grow your bottom line. So, it is imperative to create marketing strategies to attract potential customers. To attract new...

Content marketing Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos. What is content marketing? Content marketing assets tend to...