As we approach the end of 2023, it's hard to ignore the challenges we've faced throughout the year. From record-breaking heatwaves and devastating floods to increasing inflation and growing divisions in society, it's been a year filled with uncertainties and fears. In this blog post,...
As we reflect on World Mental Health Day (10 October), it's important to recognise the impact of social media on our wellbeing. As outlined by insights from Canvas8, people are reassessing the worth of conventional social media platforms, leading to a shift towards more intimate...
Although there have been rumours about the decline in influencer marketing impact, the latest data from Canvas8 tells a different story. Brands aren't just continuing their partnerships with influencers; they are experiencing impressive results. A recent study from CreatorIQ has further highlighted this trend, showing that...
In today's highly competitive business environment, the success and growth of any organisation heavily relies on it having a high-quality strategic marketing plan in place. A well-crafted marketing strategy enables businesses to effectively reach their target audience, build brand awareness and promote their products or...
In today's competitive digital landscape, where every website is competing for attention and visibility, mastering the art of writing blog posts for SEO is essential to stand out from the crowd. Search Engine Optimisation (SEO) plays a pivotal role in enhancing your website's organic rankings on...
ChatGPT is a remarkable language model that has revolutionised online communication, representing a significant breakthrough in artificial intelligence and natural language processing. Its potential to transform our interactions with technology is immense. By using ChatGPT, businesses can benefit from increased efficiency and greater personalisation –...
In today's digital world, having a website is essential to showcase products, services, and talents. However, relying on text and images alone may not be enough to engage and retain visitors. Whether you're a business or an individual, adding videos can be a game-changer for...
The main benefit of investing in a CRM system is that it is likely to lead to increased sales and profits. It provides a framework for accumulating data about customers at every stage in the sales process from prospect to purchaser to ambassador. That data...
Why you should hire a marketing agency Most of our SME clients come to us a last resort. They have tried to do it themselves several times over a number of years. It’s been a huge effort that’s eaten up a lot of their time,...
What does it mean? Human beings are increasingly looking to align themselves with others who share their beliefs and values. This trend is particularly strong in the political sphere, as you can well imagine, with politically-driven events in the UK, US, China and Ukraine/Russia dominating the...