Stephen Taylor-Brown - Abacus Marketing - Page 2 of 2

Purchasing and ideologies: what does it all mean? Human beings are increasingly looking to align themselves with others who share their beliefs and values. This trend is particularly strong in the political sphere, as you can well imagine, with politically-driven events in the UK, US, China...

Longing for the “good old days” Consumer nostalgia is becoming a key trend as people lean towards fashions, objects and cultures from the past. Of course, the fast-paced nature of contemporary society and consumer culture means that the ‘past’ can mean anything from a few months...

What does the phrase Marketing Strategy actually mean? The term “Marketing Strategy” refers to the process involved in taking your business to market in a time- and cost- effective way: accessing potential consumers, communicating the value of your brand, and driving sales and profits. The word...

The Sustainable Consumer Mintel reports on consumer trends in early 2022 have discovered a growing demand for products that are sustainably made, as well as stronger expectations for brands to take responsibility for their environmental impact. This reflects the increasing strength of environmental concerns in the...