t: 020 3858 7836

e: info@abacusmarketing.co.uk

How can we help?

Marketing Agency in London

There are so many types of problems our clients have commissioned us to solve over the years – maybe some of the sections listed on our “HOW CAN WE HELP?” pages will resonate with you.

But we also know that commercial challenges are always unique to individual organisations, so a one-size-fits-all approach is not a powerful consultative approach. This is why we have developed our flexible strategic marketing planning process over the last decade or so – we believe it is an incredibly powerful investment in the future of your business. As an ethical, hard-working and highly skilled marketing agency, with a consultative mind and a passionate heart, our integrated approach means we are entirely media-agnostic, so we focus all our energy on solving your issues, rather than on selling our services.

Best Digital Marketing Agency in London

Welcome to Abacus. One of the best marketing agencies in London.

 

Do you want to work with a marketing agency which only employs la crème de la crème when it comes to strategic, creative and execution expertise? Do you want to work with a marketing company dedicated to delivering the highest quality of service at all times, one which loves going that extra mile in pursuit of perfection? Do you want to work with a marketing firm that provides you with a rubber-stamped guarantee of exceptional financial fairness and total ethical transparency? Well, that’s Abacus. We offer a big agency experience, but without the big agency price tag.

Integrated marketing agency

Great quality

We are never happy with good – or even great. We are always searching for excellence. That’s our promise to you.

Marketing agency London

Great Service

We love to delight clients with our passion, energy and enthusiasm. We treat others as we like to be treated.

Marketing Agency In London

Great Value

Value means two things to us. The price you pay and the output you get. We always deliver both.

Excellent
Based on 36 reviews
Alyssa Ralph
Alyssa Ralph
I first came across Abacus as a member of a focus group for one of their products, and was incredibly impressed with the materials they'd created for the brand in question. This led me to open a conversation with them, as a small business owner needing help with all things marketing to launch a new project. From the get-go, Steve was incredibly easy to chat with, and the sheer amount of knowledge and experience he has in the marketing world just poured out of him. Being a small business, we couldn't afford to go all-in, and Steve was compassionate and flexible throughout, finding ways to make a partnership more viable. The tips and tricks he's given me, before we've even started working together, have been absolutely invaluable, and I'm so excited to see where my business is in a years' time thanks to his guidance. If you're on the fence about reaching out to Abacus for help, I would strongly advise you to just open up the conversation and see what happens. You won't be disappointed!
Lewis M
Lewis M
Flawless experience working with the Abacus team. Pleasure to work with.
Richard Lush
Richard Lush
I have worked pretty closely with Steve on a major brand project. Steve and the team at Abacus are both professional, and have a very keen eye for detail when it comes to dealing with clients. I would highly recommend both their services as a marketing agency, and as working for them as a contractor. Professional in all areas and in every little detail. 10/10
Finlay Boardman
Finlay Boardman
Stephen Brown of Abacus Marketing recently gave me the opportunity to work as a personal Mentee of his, and to shadow some of the excellent work Abacus Marketing practice on a daily basis. This opportunity has provided me with a substantial increase in knowledge based around the field of Marketing and Business Development, and a strong insight into what early career choices are crucial, and ones to avoid. Although I am in the earlier stages of being mentored, I know that all of his fruitful information will only continue to further develop me as an individual. I highly commend Abacas Marketing, and their founder Stephen for so many reasons. The main few being the meticulous approach to every step they go through to achieve their clients needs, and the way he voluntarily provides me with his wisdom and advice, which has already developed so many aspects of my personal life. Great Guy, Great Company!
Sade Johnson
Sade Johnson
Steve was a great help. He was so encouraging and insightful with a plan for marketing my new gym wear brand for curvy women. He was able to see a vision I couldn’t. We will be continuing to work with Steve in the future.
Hristian Mladenov
Hristian Mladenov
I met Stephen almost half a year ago and have personally worked with him as his mentee for nearly four months now. For the relatively short time we have known each other, I can say that he contributed to my personal development and increased my knowledge in the field of marketing more than any lecture I have ever attended at university. I first contacted him to offer my skills and experience in exchange for an internship at Abacus Marketing. And although his company’s business model does not allow for entry-level graduate positions, he was kind enough to offer me his mentorship and support as an experienced marketing professional. And I cannot be more grateful for the time he voluntarily decided to spend with me to help me improve – both personally and professionally. What first drove me to Abacus was the sense of professionalism and dedication I could see on their website. I was amazed by the working culture and the way Stephen is always prepared to go the extra mile in every aspect of his work. The level of passion and perfectionism was visible from his six-star service pledge, ensuring the best possible quality delivered by the best expert professionals on the market. That image and expectation of him were only confirmed when I first met him. He is dedicated to what he is doing, and it is more than evident that he enjoys his work more than anything else. And that is precisely why he achieves these amazing results for his clients and managed to build such an outstanding track record, consistently exceeding his clients’ expectations. I genuinely believe that Stephen’s attention to detail and professionalism is what makes Abacus one of the greatest marketing agencies in London. Stephen’s readiness to share his expertise has helped him reshape many businesses and has changed many lives – including mine. I am grateful that I met him and will always be ready to recommend his services to everybody who needs them.
Lewis Grant
Lewis Grant
Steve at Abacus Marketing is a true professional throughout the marketing process from start to finish. If you are looking for a London-based marketing company that can take an idea in your head and turn it into a potential multi-million pound company, look no further than Abacus. I have been mentored throughout my time at the University of Reading by Steve and took part in some of the projects that Abacus is working on. Every client is guaranteed to have a smile on their face when working with Steve and his carefully selected marketing team, whilst being reassured through every interaction that their product or service is going to be a success. Best marketing agency in London, hands down.
Joanna Soltysiak
Joanna Soltysiak
Extremely professional service,honest and hardworking team, good customer service, highly recommend!
Elemental Massage
Elemental Massage
Abacus Marketing is truly the best in London. The service, professionalism and knowledge that Steve has delivered was outstanding. He explained the whole journey in details and was transparent about the costs involved. Thank you, Monica
Thomas Roberts
Thomas Roberts
Great marketing advice as well as useful, critical advice for our business and fresh, creative ideas!

What we do

When it comes to marketing agencies, you can choose to work with a media specialist or an integrated expert. We are the latter, and we believe that our one-stop-shop solution is ideal for clients looking for a marketing company with heavyweight strategic credentials. Our consultative approach means that our solutions are grounded in evidence. Our strategic marketing planning process is a framework we use that ensures the work we deliver for you is as valuable as possible. We apply this knowledge to our creative solutions in whatever form they take, and then we execute them with precision, with the pursuit of perfection being the driving force behind the success of all our work.

Marketing consultancy

If you’re looking for a marketing agency with a consultative edge, you’ve come to the right place. Ask us about our strategic marketing planning process...

Corporate branding

Corporate branding is much more than just having a good-looking logo or a well-designed sales collateral and marketing materials.

Strategic Brand Proposition

A strategic brand proposition is the first part of the equation that we need to solve when it comes to creating a successful corporate branding solution.

Creative Brand Proposition

Consistency really is the watchword when it comes to good quality design, which is why we create a comprehensive set of brand guidelines as part of the process.

Website design & development

A good website is one which is easy to navigate, communicates your brand story well, and looks the business from head to toe.

Design studio

Our design studio is headed up by our creative directors – highly talented people with great ideas who are able to bring plans and strategies devised by our marketing consultants to life with stunning visual concepts.

Corporate Presentations

Need a versatile sales training tool that can be used anywhere in the world? Or an engaging digital presentation your entire sales team can use?

Corporate Videos

Corporate videos are becoming an increasingly popular digital marketing tool used by many organisations to promote their brands and products on websites and social channels.

Digital Marketing

The key to a successful digital marketing strategy lies in selecting the right ingredients in the right quantities for your business.

Search engine optimisation (SEO)

The first page of Google is the holy grail for any business with ambitions to cost-effectively fill their sales pipelines with high quality prospective clients.

Social media marketing

So, which social media platforms are best for your organisation? Well, that depends on the type of business you are.

Digital advertising

Digital advertising is probably the fastest moving marketing medium, as marketing technology tools become ever more sophisticated in the search for marginal gains.

Email marketing

Email marketing does work – in fact, the return on investment on email marketing campaigns is higher than any other digital marketing medium.

Content marketing

Content marketing is central to the success of many digital marketing activities. At its most basic level, content is all about communicating well with customers.

Marketing campaigns

Based on a thorough understanding of the client’s business, their overall marketing plan, their brand proposition and the goals outlined in the brief.

Event marketing

Exhibitions, sales conferences, trade shows, training events, seminars, product launches… they all need to be engaging and memorable.

Channel marketing

Channel marketing is all about improving the performance of the sales distribution channel by means of communication, education, recognition and reward.

Public Relations (PR)

The best integrated marketing solutions almost invariably require a PR strategy within the overall marketing plan.

OUR RECENT WORK

Corporate branding, Creative brand proposition, Design studio, Marketing consultancy, Website design and development
Content marketing, Corporate branding, Creative brand proposition, Design studio, Digital marketing, Email Marketing, Marketing consultancy, Search engine optimisation (SEO), Social media marketing, Website design and development
Channel marketing, Design studio, Digital marketing, Email Marketing, Website design and development
Corporate branding, Corporate videos, Creative brand proposition, Design studio, Digital marketing, Marketing consultancy, Search engine optimisation (SEO), Strategic brand proposition, Website design and development

WHAT OUR CLIENTS SAY

  • I was very impressed with Abacus both strategically and creatively. Everything they did was delivered to a very high standard, and they were great fun to work with too. They listened to our needs and understood our challenges – and gave us a solution that delivered the best possible outcome.

    Jan Shury, Managing Director, IFF Research

  • The whole team was a pleasure to work with. They are reliable, delivering quality work on time; energetic and enthusiastic; and very good with people. They are problem solvers – willing to find solutions for business and marketing challenges – and excellent at managing client relationships. They combine an impressive background in marketing and communications with a commercial pragmatism, appreciating the important balance between creative thinking and commercial realities. I look forward to working with them again.

    Jamie King, Managing Director, IDT Finance

  • Abacus have never let me down. They are very reliable, and I trust them implicitly. They are quick to understand what is needed, and their creative work is first class. They always came up with clever ways to overcome problems without bothering me until they have a solution. Great value too.

    Francis Blackmore, Marketing Director, Kuehne + Nagel

  • Really impressed. They are very client-focused, strategic, creative and great fun to work with. Every time we gave them a difficult challenge, they always found a clever way to overcome it.

    Pernille Loevengreen, Channel Marketing Manager, IBM

  • I could not recommend Abacus highly enough – passionate, professional and personable. They turned our idea into a reality. We appreciate all their help and support. We couldn’t have done it without them!

    Hannah Rossi, Director, Vello

  • Really pleased with the work that Abacus has delivered for us so far. They are very easy to work with. I was impressed with how quickly they understood what we wanted to achieve.

    Saeed Mughal, Marketing Manager, Canon Europe

  • Impressive concepts. We appreciated the effort they put into the project – they went way beyond the scope outlined in the brief to demonstrate their strategic thinking and creative flair.

    Sarah Taylor, Marketing Manager, Dora the Explorer

  • Very impressed with the whole team. Great fun to work with, extremely professional, highly responsive, and very passionate about everything they do.

    David Bright, Operations Manager, Land Rover

  • They are great fun to work with. Highly efficient and personal, always responsive to my needs. They were available at the end of the phone whenever I called, and they never once turned down any of my requests – regardless of how tight the deadline or how small the budget. Very reliable and down to earth. I would not hesitate to recommend them.

    Alison Barlow, Senior Marketing Manager, AXA Insurance

  • The team at Abacus were a real pleasure to work with. They impressed us with their passion and enthusiasm, and we really felt as if we were working with virtual members of our marketing team. The results speak for themselves. Highly recommended.

    Alexey Nagaitsev, Marketing Director, Paolo Marchetti Interiors

  • Great campaign. Highly impressed.

    Trevor Baker, Senior Training Manager, Esso

  • We absolutely loved working with them. They felt like a virtual extension of our team, and always went the extra mile to deliver a best-in-class outcome. They helped us to step up programme performance by a significant degree, more than we thought possible at the time, and they did it for the same budget level as before they took over.

    Beverley Grainger, Training Manager, BT

  • I could not recommend Abacus Marketing more highly. Their creative work is always favourably commented on by our customers, and we appreciate all the support and advice they freely offer. They are extremely easy people to work with, professional and friendly, and we think of them as virtual members of our team. They have an eye for detail and a passion for marketing. Great energy, enthusiasm and integrity.”

    Keith Edmondson, Managing Director, Aspire Wellbeing

  • Working with Abacus was a really enjoyable experience. Their creativity and professionalism were outstanding, and the results were excellent. They proved themselves to be an invaluable extension to our internal event marketing team. I can’t recommend them highly enough.

    Vince Russell, Head of Knowledge Management, Bloomberg NEF

  • Abacus created a number of excellent concepts to integrate our different corporate brands and services. Their marketing knowledge, professionalism and unbounded energy made for a very successful project. They took time to understand the needs of the business and all its different stakeholders, and ensured we got the most from our budget. I’d highly recommend them.

    Tony Marven, Chief Technology Officer, Direct Temping

  • We were all impressed with the quality of the work delivered by Abacus, and by the huge efforts they put in to help us to launch Eva as quickly as possible in a cost-effective way. They provided a professional and personable service.

    Ed Marsden, Director, Eva

  • We greatly value the contribution that Abacus makes to our business, and consider them to be a virtual extension of our marketing team.

    Ed Marsden, Managing Director, Verita

  • The board have been very impressed with all the work that Abacus has delivered, and are in full agreement with the recommendations outlined in the marketing plan. We are also delighted with our new branding.

    Louise Hayes, Director of Operations, OneTrust

  • We were really impressed with the quality of their work. They took time to understand our needs and delivered excellent results, working in close partnership with me at all times.

    Peter Underwood, Marketing Manager, FirstAssist

  • You would have thought that a firm of architects would have been capable of redesigning their own logo and rebranding the business but, alas, the rigours of running a business consistently frustrated our attempts to complete this task in-house. We therefore sought creative expertise and Abacus stood out head and shoulders above the field. They took us through a structured process, and we have received nothing but praise for the quality of our website and the overall presentation of the company branding across all our sales and marketing materials. Their enthusiasm and attention to detail is superb, and it was a genuine pleasure to work with them.

    Philip Hiscocks, Director, AHP

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